Consumer Technology Association


The Consumer Technology Association (CTA), formerly Consumer Electronics Association (CEA), is a standards and trade organization for the consumer electronics industry in the United States. CTA works to influence public policy, holds events such as the International CES and SINOCES, conducts market research, and helps its members and regulators implement technical standards. CTA is led by Gary Shapiro.
CTA believes that "spectrum is the oxygen of innovation." CTA supports legislation to allow the FCC to conduct voluntary incentive auctions in order to obtain 500 megahertz of new radio spectrum for wireless broadband internet services. CTA supports making this spectrum available for licensed and unlicensed use. In March 2011, CEA and CTIA sent a joint letter to Congress in support of voluntary incentive auctions. In February of the same year, the two groups also released a white paper on freeing up broadcast television spectrum for use by wireless broadband services.
On the issue of net neutrality, CTA states, "We believe that consumers should have the right to attach devices of their choice to broadband networks as well as have unfettered access to content. CTA believes that the government can most effectively address the net neutrality debate by reallocating spectrum for wireless broadband use. This reallocation would ensure rapid broadband deployment and a competitive, pro-consumer broadband marketplace."
CEA supported the FCC's National Broadband Plan in 2010. CEA specifically praised the FCC's efforts to address the "spectrum crunch," competition in the market for video devices, and improved internet access for underserved populations.
On the issue of parental controls, CEA states, "...CEA’s member companies have developed and continue to provide effective products and product features to help parents structure their children’s television experience. Video providers also offer a broad array of parental control tools. Interested parents can take advantage of this vibrant marketplace to find technological tools and services to tailor their children’s viewing experience to meet their family’s particular needs. Because a myriad of options for parents exist, CEA does not support government-mandated parental control technologies."
Energy and the environment
CEA facilitated The eCycling Leadership Initiative. The CEA eCycling Leadership Initiative is an industry-wide effort to "recycle one billion pounds of electronics annually by 2016, which would be a more than threefold increase over 2010. The eCycling Leadership Initiative seeks to improve consumer awareness of the more than 5,000 collection sites currently sponsored by industry; increase the amount of electronics recycled responsibly; increase the number of collection opportunities available; and provide transparent metrics on eCycling efforts." CEA supported SB 329, a television recycling law signed into law by Governor Rick Perry in June 2011, as it was consistent with the eCycling Leadership Initiative.
On the issue of energy efficiency, CEA states, "Voluntary, market-oriented programs and initiatives, including industry-led standards, are a proven and successful approach to advancing energy efficiency in consumer electronics. CEA works cooperatively with governments in the development of energy efficiency initiatives and opposes mandates that stifle innovation, reduce consumer choice, and limit product features and services."
About the Energy Star program, CEA states, "CEA has long supported ENERGY STAR as the most effective and proactive program to encourage consumers to make more energy-conscious choices. Home electronics were responsible for 59 percent of the energy savings achieved by the program for residential products in 2008, according to a recent report by the U.S. Environmental Protection Agency (EPA). CEA is concerned, however, that EPA’s recently-mandated changes to ENERGY STAR are creating unreasonable burdens for partners and harming international expansion of the program." 
CEA supported the EPS Service Parts Act of 2014 (H.R. 5057; 113th Congress), a bill that would exempt certain external power supplies from complying with standards set forth in a final rule published by the United States Department of Energy in February 2014. The United States House Committee on Energy and Commerce describes the bill as a bill that "provides regulatory relief by making a simple technical correction to the 2007 Energy Independence and Security Act to exempt certain power supply (EPS) service and spare parts from federal efficiency standards."

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